Suzana Cohen holds a PhD in Technology Trends, a Master’s Degree in Linguistics (Online Advertising), and a Bachelor’s in Social Communication (Advertising). She brings over 15 years of experience in trend analysis, marketing, and media in the digital age.

A global citizen, Suzana is based in Portugal, where she works in teaching and research, consultancy, and trend analysis across diverse sectors, including Education, Beauty, Tourism, Automotive, Legal, Mining, Retail, Food, Fashion, and Startups. She has collaborated with colleagues from across the globe, such as the UK, Brazil, USA, Netherlands, Spain and Portugal.

Suzana is a consultant at The Sighthound, coordinates the Trends and Culture Management Lab at the University of Lisbon, and teaches Trends and Coolhunting in the Sustainable Fashion Design and Management BA at the Economics and Humanities University of Warsaw, Poland. With over a decade of experience as a university professor, Suzana has taught subjects such as Trend Research and Analyis, Media in the Online Age, Digital Communications, and Creative Industries. Her doctoral thesis was one of the pioneering works in Trend Studies, and she has been instrumental in developing Trend Studies at the academic level in Lisbon.

She previously served as Managing Editor of Trends Observer, an international trendg  research platform, and founded Über Trends, a Trends Research Laboratory and creative space dedicated to continuing education and fostering local creative industries. Suzana is also a speaker and author of articles on Trend Studies, technology, innovation, and digital communication/media.